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Sunday, May 3, 2020 | History

3 edition of The Blackwell encyclopedic dictionary of marketing found in the catalog.

The Blackwell encyclopedic dictionary of marketing

The Blackwell encyclopedic dictionary of marketing

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  • 13 Currently reading

Published by Blackwell Business in Malden, Mass .
Written in English

    Subjects:
  • Marketing -- Dictionaries.

  • Edition Notes

    Other titlesEncyclopedia dictionary of marketing, Dictionary of marketing
    Statementedited by Barbara R. Lewis and Dale Littler.
    SeriesThe Blackwell encyclopedia of management
    ContributionsLewis, Barbara R., Littler, Dale.
    The Physical Object
    Pagination274 p. :
    Number of Pages274
    ID Numbers
    Open LibraryOL22369032M
    ISBN 100631214852

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This is a key reference book for anyone interested in business ethics. Includes well-written, informative articles on virtually all aspects of business ethics from the role of trust in business relationships to definitions and examples of different kinds of conflicts of interest that arise in business practice.

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